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Be Your Own Icon

Yumi Shin

Yumi Shin has spent her career defining what’s next in fashion, while always dressing entirely for herself. Now Executive Vice President of Global Brand Partnerships at Nordstrom, she brings nearly three decades of experience and a perspective shaped by art, culture, and an instinct for discovering what resonates.
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For Be Your Own Icon, photographer Tommy Ton spent the day with Yumi as she styled THE PARK through her own lens, capturing the confidence, curiosity, and individuality behind her singular point of view.